Ideals are the New Business Models

March 13, 2009

Umair Haque:

Reconceiving value creation depends on new ideals. Ideals shape what we wish to achieve in the first place: freedom, peace, fairness, justice – all are ideals vastly more powerful than mere business models. That’s because they are what ensure the value we are creating is authentic, deep, meaningful value – not just the shabby, threadbare illusion of value.

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