Upendra Shardanand

I’m a bit late to come across this visionary and prescriptive piece by Edward Roussel, editor of the Telegraph online. Among his several insights:

The future of journalism is selling expertise, not content.

News organizations have to radically fix their cost structures, which clearly aren't sustainable online. And the web is exposing a lot of inefficiencies in the industry that weren't visible before. News organizations sometimes get in the habit of asking "how do we get our news to readers" and sometimes forget the question should be "how can we best serve our audience's news and information needs." Or rather, how can I help our audience best navigate the world, whether it's "our" content, or someone else's. Part of the solution for both fixing cost structures (technology, content creation, curation, deployment, trafficking) and for offering a better user experience will be in smart aggregation - but done with your own your own voice, your own hand, and your own content as king. (Examples and shameless plug: see http://davos.wsj.com and http://obama.wsj.com, powered by Daylife)