Some time back I posited that every site will be a news publisher. If it’s as easy to add “news” to your site as it is to add AdSense, then every site, being about something, will add relevant news. (And think of news in the broadest sense of the term – fresh content, whether it’s hard news of the day or news about diabetes, archaeology or Sussex spaniels. For example, Purina and its Petcharts site).
Looking at our client list today (including those not yet live/announced) – only a fraction are traditional newspaper or magazine companies. Another fraction are traditional media companies, but not specifically print or news. The majority are services that purely online or non-news. Including sites as varied as financial services companies, e-commerce sites, and NGOs. And this ratio is even more true of the companies in our near-term pipeline.
While Daylife still isn’t as easy (or as free :), as AdSense – it’s getting there. We’ve seen portals of thousands of pages built using Daylife in one day (thanks to Daylife Select). Stay tuned.
(Cross posted to the Daylife Blog)

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