Branding Your Rivals

September 7, 2008

On Daylife, almost every time we link to an article, we include the a tiny logo for that site, like these: SI MSNBC FOX Honolulu Advertiser Washington Post.

It’s seems like the right thing to do – a service to the publishers we link to, and a service to readers. But we never figured folks using our platform would do the same. Linking out in the first place was a big enough deal.

I of little faith. A number do so. The Daylife API originally didn’t include these logos – the forward-thinking Guardian even insisted we do so before they launched. How cool is that? Cheers!

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