Every marketer wants to be a media property « Upendra Shardanand

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Every marketer wants to be a media property

August 11, 2008

Kellogg Company

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Purina (with Denuo) was the first marketer to use Daylife to launch their own media property, Purina PetCharts. (Fun side note – Purina uses Daylife’s sentiment analysis to pull only “happy” cat and dog news). Now Kellogg’s is using Daylife for their Team Kellogg’s site – dedicated to 10 young British Olympians.

Marketers / ad agencies particularly don’t have the bandwidth to field full editorial staffs, or do heavy engineering – platforms like Daylife are a perfect fit.

Zemanta Pixie

This entry was posted on August 11, 2008 at 10:40 am and is filed under daylife, new architecture of news.

One Response to “Every marketer wants to be a media property”

Daylife Powering White Label News Sites « sam stearns dot com Says:

August 11, 2008 at 11:45 am
[...] example of how this trend is coming into practice: Purina and Kellogg’s are using Daylife to create their own customized news properties. Purina’s “Pet Charts” is a social news site for pet lovers, while the Team [...]

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