Every marketer wants to be a media property

11 Aug 2008

Every marketer wants to be a media property

Image via Wikipedia

Purina (with Denuo) was the first marketer to use Daylife to launch their own media property, Purina PetCharts. (Fun side note - Purina uses Daylife's sentiment analysis to pull only "happy" cat and dog news). Now Kellogg's is using Daylife for their Team Kellogg's site - dedicated to 10 young British Olympians. Marketers / ad agencies particularly don't have the bandwidth to field full editorial staffs, or do heavy engineering - platforms like Daylife are a perfect fit.

Comments 1 Comment

Aug 11, 2008

Daylife Powering White Label News Sites « sam stearns dot com said...

[...] example of how this trend is coming into practice: Purina and Kellogg’s are using Daylife to create their own customized news properties. Purina’s “Pet Charts” is a social news site for pet lovers, while the Team [...]

Upendra Shardanand's Posterous

My day job is Chairman and CEO of Daylife. This is my third startup, after Firefly (acquired by MSFT) and the Accelerator Group (a venture firm). With stints at Microsoft, AOL, and Time Warner in between.

I'm a MIT Media Lab grad, and have guest lectured about entrepreneurship at the CUNY Graduate School of Journalism and New York University.

I also serve on the board of advisors for BrandKarma, Help Remedies, and BluWorld. And previously, for Treehugger (acquired by Discovery), Better Business Bureau Online, PeoplePC (acquired by EarthLink), MediaCode (acquired by Yahoo), RealNames, and InsightFirst (acquired by 24/7 RealMedia).

Follow this posterous RSS

Upendra Shardanand