Every marketer wants to be a media property
Image via WikipediaPurina (with Denuo) was the first marketer to use Daylife to launch their own media property, Purina PetCharts. (Fun side note – Purina uses Daylife’s sentiment analysis to pull only “happy” cat and dog news). Now Kellogg’s is using Daylife for their Team Kellogg’s site – dedicated to 10 young British Olympians.
Marketers / ad agencies particularly don’t have the bandwidth to field full editorial staffs, or do heavy engineering – platforms like Daylife are a perfect fit.
Daylife Powering White Label News Sites « sam stearns dot com 11:45 am on August 11, 2008 Permalink
[...] example of how this trend is coming into practice: Purina and Kellogg’s are using Daylife to create their own customized news properties. Purina’s “Pet Charts” is a social news site for pet lovers, while the Team [...]