A nice review of Daylife.
Archive for August, 2008
Thank You, AOS
August 28, 2008Jonah Bloom: The Newspaper Doomsayers Still Can Be Proved Wrong
August 13, 2008Piece worth reading. As Jonah points out, globally, many papers are doing just fine. Don’t slash newsrooms – invest in new product – content, engineering, technologies, new platforms, and talent.
The First Cover Wrap on a Website
August 13, 2008The NYTimes.com just sold their first cover wrap. Though if I’m not mistaken, the first ever cover wrap on a website was in 1997, on the legendary firefly.com, sold by the equally legendary Doug Weaver, to IBM for its Deep Blue vs. Kasparov match (which IBM broadcast live online.)
Good times.
Every marketer wants to be a media property
August 11, 2008
Image via WikipediaPurina (with Denuo) was the first marketer to use Daylife to launch their own media property, Purina PetCharts. (Fun side note – Purina uses Daylife’s sentiment analysis to pull only “happy” cat and dog news). Now Kellogg’s is using Daylife for their Team Kellogg’s site – dedicated to 10 young British Olympians.
Marketers / ad agencies particularly don’t have the bandwidth to field full editorial staffs, or do heavy engineering – platforms like Daylife are a perfect fit.
