One of the consequences of AdSense’s brilliant simplicity and low barrier of adoption is that sites that never ran advertising, now run advertising. Personal sites, web-based apps, shopping sites, you name it. After all, why not? Every site is about *something*, so there’ll be some contextually relevant ads available.

I’m often asked, “What kinds of publishers use Daylife?” Traditional news publishers, such as our friends at the USA Today or the Washington Post, are natural and the good folks at Turner Sports aren’t that much of a stretch.

However, part of the Daylife dream is that any site, about *anything*, could use some contextually relevant news, even if they aren’t a content-creator themselves. And we’re beginning to see that, with non-traditional publishers such as Purina, the J. Peterman catalog, the Davos Conference and and others using Daylife.

This will be great for content-creators, who will see more outlets and more utility for their content, especially as an efficient model for rewarding the content-creator is layered on. (More on that later).

Granted, Daylife isn’t quite as easy to adopt as AdSense.. Stay tuned.